Selling your home in the Comox Valley
In any market, strategy separates a great sale from a good one. Ray's approach, honest pricing, thorough preparation, professional marketing and skilled negotiation, has earned Royal LePage's Diamond Award three times.
The process
Four phases, refined over decades of Comox Valley sales. The seller's guide covers the same ground in more detail, and if the next move is downsizing the order of sale matters as much as the price.
It starts with a conversation about your goals and a walkthrough of your home. No pressure, no commitment. You get an honest, comparable-based market analysis, so a free evaluation tells you what your home is worth right now.
The work that actually moves the price: decluttering, cleaning, small repairs, paint where needed and a tidy entry. Ray walks through with you and gives staging advice, from furniture placement to clutter control, so your home appeals to more buyers. His notes on what to fix before listing cover the rest.
Full MLS® exposure with complete data and quality photos, REALTOR.ca, this website, feature sheets, direct promotion to other REALTORS® and to buyers Ray is already working with, and targeted online advertising where it suits the home. There is more on how the marketing works, and you can see the current featured listings.
Every offer is presented with a clear analysis of price, subjects, dates and financing strength. Sometimes the best offer is not the highest. Ray negotiates terms as carefully as price, then coordinates subject removal and completion with your lawyer.
Free, no obligation
Ray replies within one business day with a comparable-based estimate and the sales behind it. If you are a year or two away yet, you can watch what sells on your street until the timing feels right.
Client reviews
5.0 average, 5 Google reviews
We have worked with Ray for over 16 years and several moves, our daughter and son have also purchased homes with his help. Ray listens to our wants and needs in a home and always has come through for us. He responds quickly to messages and very professional and knowledgeable.
Read more client reviewsSandy Geiger
August 2026, Client for 16 years, several moves
Ray has been my realtor for approximately 4 years now. He has assisted myself and my family through our journeys of purchasing and selling homes. Ray is professional, knowledgeable, and goes the extra mile to make sure his clients are comfortable and understand the real estate process, from start to finish. He always answers our questions and respects our needs. He strives to ensure that his clients find exactly what they are looking for, which can be a tall order, and he has infinite patience! I highly recommend Ray, whether you are a first-time buyer or you've done this a time or two.
Read more client reviewsTerrina Louden
July 2026, Bought and sold over 4 years
I cannot say enough about how good it was to work with Ray. He seamlessly navigated me through both the sale of my home and purchase of my next home. He really listened to me, gave me great guidance and found me exactly what I was looking for (no small feat). He was kind, patient, always made himself available and kept me regularly updated. He really went the extra mile. I truly couldn't be happier with the whole experience and most highly recommend Ray.
Read more client reviewsJo-Ann McKinnon
July 2026, Sold and bought
We have had the pleasure of working with Ray Francis for over 10 years. He has helped us purchase our first home, a condo, and then a decade later guided us through the sale of that property while also helping us find our current home. Throughout every transaction, he has been honest, genuine, and professional. We always appreciated that he shared his perspective on the changing market conditions to the best of his ability, helping us make informed decisions with confidence. Buying and selling a home can be daunting, but he made the entire process much less stressful by walking us through every step and ensuring we understood what to expect. He was always easy to reach, quick to respond, and willing to answers any questions we had along the way. We are extremely happy with the service he provided and would not hesitate to recommend him to anyone looking for a knowledgeable, trustworthy, and reliable realtor.
Read more client reviewsDave Kitano
July 2026, Client for over 10 years
I have worked with Ray a few times now over the years and I have nothing but good things to say from start to finish. Ray was knowledgeable, professional, and always had my best interest in mind. Communication was excellent throughout the entire process with quick responses and kept me informed every step of the way. He made what could have been a stressful experience feel easy and enjoyable. His attention to detail, honesty, and dedication really stood out. I would recommend working with Ray to anyone looking to buy or sell a home.
Read more client reviewsKarina Kindy-Olesen
July 2026, Repeat client
I’ve both sold and purchased properties with Ray’s assistance. He has that rare and delightful combination of warmth and professionalism, offers exceptional advice for both listing and purchasing real estate, and is very knowledgeable. I recommend him most highly. Thanks for everything, Ray!
Read more client reviewsJ. MacKay
Written testimonial, Bought and sold
Seller FAQ
Commission is agreed in writing before the listing goes live and is paid from the sale proceeds on completion; there is nothing up front. The evaluation and the preparation advice are free with no obligation to list.
It depends on price, condition and the season. Well-prepared homes priced from real comparables usually see their strongest interest in the first two weeks. Ray will give you a realistic estimate for your specific home rather than a market average.
Almost always no. Kitchens, bathrooms and new flooring rarely return their cost at sale. Clean, declutter, repair the small things, paint where needed and price the home to reflect its condition. Ray tells you exactly where effort pays back.
Yes, and Ray does it often. The usual approach is to sell first or make your purchase subject to the sale of your home, then negotiate completion dates so you move once. He will lay out the options for your situation.
Yes. Every listing Ray takes goes on the MLS® System, which feeds REALTOR.ca and thousands of brokerage websites across Canada, plus this site and Ray's own buyer alerts.
Keep exploring
Courtenay, Comox, Cumberland, Campbell River
Whether you're buying your first home, selling the family house or relocating to the Island, Ray is here for every step. No pressure, just honest, experienced guidance.
