The short version of all of this is on the selling page. Most sellers begin with a free evaluation, then turn to how the marketing works. Before any of it, preparing the home is where the money is, and if the next place is smaller, read the notes on downsizing first.
1. Know the number
Ray's evaluation compares your home with recent sales of similar properties and with the listings you would compete against today. You get a pricing range, a recommended list price and the reasoning. Overpricing costs sellers more than any other mistake; the first two weeks on market are when the most motivated buyers see a home.
2. Prepare, do not renovate
Declutter, deep clean, repair the small things, paint where needed, and get the yard and entry looking cared for. Skip major renovations; they rarely return their cost. Gather your documents: tax notices, permits, warranties, well and septic records, strata documents.
3. Marketing
Professional photography, a full MLS® listing with complete data, REALTOR.ca and this website, feature sheets, direct promotion to other REALTORS® and to buyers Ray is already working with, and targeted online advertising where it suits the property. Ray follows up after every showing and reports what buyers said.
4. Offers and negotiation
Ray presents every offer with a clear analysis of price, subjects, dates and the buyer's financing strength. Sometimes the best offer is not the highest. He negotiates terms as carefully as price and keeps you informed at every step.
5. Subjects to completion
Once subjects are removed, your lawyer or notary prepares the transfer. Ray coordinates the details with the buyer's side and makes sure possession day goes smoothly.
Checklist
- Free evaluation booked
- Decluttering and storage plan
- Repairs and paint done
- Documents gathered
- Photography scheduled
- Showing schedule agreed
- Next home or rental lined up